Shade Robinson is Partner and Memphis Market Leader of LBMC Physician Business Solutions. She joined LBMC in 2025 when Physician Business Solutions joined forces with Memphis-based Physician Data Services (PDS). Shade founded PDS in 1991, serving as president of the revenue management company for healthcare providers for nearly 35 years.
A licensed insurance agent and certified coding specialist, Shade earned her AAPC certification in billing, auditing, documentation, compliance and practice management.
Originally from Newnan, Georgia, Shade attended Converse College and moved to Memphis to complete her education at The University of Memphis. Shade is married to Dr. Wiley Robinson, and they have two sons, Fort and Trammel.
Certifications: AAPC, Certified Coding Specialist, Licensed Insurance Agent
Education: University of Memphis, B.S.